"A goal without a plan is just a wish."

Antoine de Saint-Exupéry.

Strategic Planning

Strategic planning with the Kasih Initiative is more than goal setting. It’s understanding the challenges and opportunities that exist around your organization to make realistic projections that will help you succeed.

We engage with your staff, board, donors, and other key partners to build a strategic framework that is easy to follow and can adapt to the changing needs of your organization.


Essential elements of a strategic plan include defining the mission and goals, specific program or policy initiatives, internal operations, and future opportunities for success. While each organization’s strategic planning needs are unique, there are some common steps that are critical to ensure a successful strategic plan.

  1. Mission Clarity: Define the organization's mission and vision. Develop a concrete statement of the impact the nonprofit will hold itself accountable for, in what time frame, for whom, and how the nonprofit's work will lead to that impact.

  2. Prioritize Actions: Identify what actions and activities that must take place to provide the impact defined in the mission statement. Evaluate current programming and identify opportunities to modify, expand or eliminate certain programs. To do so, conduct internal analyses such as Program Evaluation, Mission Alignment, and Full Cost Analysis to determine how well current programs are fulfilling intended impact and mission.

  3. Determine Capacity: Nonprofits must consider the resources—financial, human, and organizational—that will be needed to achieve their strategic priorities, and develop a plan to secure them. Creating a clear development plan can help nonprofits estimate how much money they can raise in the future. Often, after projecting future costs and revenues, nonprofits realize they need to adjust their strategic priorities and scale back their programmatic ambitions so that future budgets will balance. A good strategic plan should be ambitious yet realistically achievable, not foolishly optimistic.

  4. Develop an Implementation Plan: To effectively implement a strategic plan, organizations should clearly lay out the steps needed for each of their strategic priorities, who will be responsible for each step, and what quantitative and qualitative milestones should be tracked. These milestones help the organization stay on track over time and measure its progress toward achieving its intended impact.